Anne Nestler

This project helped me to understand what a brand is and how to develop one. Before I started creating a brand which shows my own personality we had to answer a couple questions in collectives. What is the purpose of a brand? Answering the question a brand creates an identity, makes a company unique and recognizable as well as communicates value and quality to the customer. What is an excellent example of self-promotion and why? The brand NIKE is well known around the world and promises the company's value of their products. Because of NIKE having symbiotic relationships with for example celebrities the brand promoting itself to a wide range of people. Is a brand a company, a product, or a person? Discuss and state why. A brand is everything at ones. Basically is a brand developed as soon as somebody or something owns something. For instance a musician who own its songs. When this person decides to create its own collection a brand starts to grow. How do...

Looking at the process and my outcomes from the project Record Recode I am happy with my work. I am the opinion that I designed a strong typeface that communicates my art term well.  My peer review evidenced this also. The whole process helped me to understand that it is important to experiment first and do not focus on one single idea to be able designing a strong font style. I experimented a lot with different materials and techniques to come up with different ideas that response to De Stijl such as digital editing using Photoshop and Illustrator, collaging and painting. The peer feedback also showed that I designed a strong and big amount of experimentation which are based on research that is represented clearly. Furthermore I learned a lot about the art movement De Stijl and Bauhaus which has a big impact on the worlds art. I am fascinated and inspired how this art term arose because I think it is interesting that people with different professions such as architects, des...

How can I design a strong typeface basing on one art movement or term? First of all I needed to choose an art movement which I am interested in. To gather photographs and images I look at the Tate website and visited the Tate Modern. Searching for a style that impresses and interests me I enjoyed looking at "De Stijl" (= "the style") which is a circle of Dutch abstract artists that was founded in 1917. I am fascinated by the simplicity and geometry that this design expresses. Even though "De Stijl" mostly bases on the primary colours and has not a lot of details its artworks look   artful. To have a better understanding of my art movement I informed myself about its history. "De Stijl" was founded by a dutch group of painters, architects and designers that formed an artist union. The designs were influenced by cubism and are a combination of abstract art and modern architecture and design. The artists used strict geometry such as horiz...