Evaluation - Record Recode

Looking at the process and my outcomes from the project Record Recode I am happy with my work. I am the opinion that I designed a strong typeface that communicates my art term well. My peer review evidenced this also.

The whole process helped me to understand that it is important to experiment first and do not focus on one single idea to be able designing a strong font style. I experimented a lot with different materials and techniques to come up with different ideas that response to De Stijl such as digital editing using Photoshop and Illustrator, collaging and painting.
The peer feedback also showed that I designed a strong and big amount of experimentation which are based on research that is represented clearly.

Furthermore I learned a lot about the art movement De Stijl and Bauhaus which has a big impact on the worlds art. I am fascinated and inspired how this art term arose because I think it is interesting that people with different professions such as architects, designers and painters come together and create a new art movement.

A lot of different artists that were inspired by the style De Stijl and combined it with their personal details of its artworks showed me the diversity of people's handwriting and helped me to come up with a lot of different experimentations.

Furthermore I noticed that it is always important to think about what I want to communicate and why I am designing this specific typeface in order look at my readability and choose the level of detail.

In this project I focused on a font style that represents an art movement. Therefore I wanted to create an outcome that includes a lot of details and also remind on an artwork rather than a typeface.

Because of the one day task to design a whole typeface responding to our art movement I studied how to scan, edit and digitalize handwritten letters. I learned how to add colour, to design a layout and write a sentences using the software photoshop. Even though the picture is asymmetrical the whole image should be balanced. Furthermore the letters and background should harmonise.

The criticism helped me to developed my outcome by looking at the background and combining it more with the typography. Using the different squares as columns and thinking about the placement of the words more helped me to come up with another design. This one harmonises better and conveys the impression of the art movement even better.

Working in collectives offered me the chance to experiment with a green screen to be able to edit my photographs later on. The work in collectives broaches the issue of teamwork in a short period of time which I really enjoyed. It also thought me to communicate during the whole process and develop ideas further as going along.

Designing the five experimentation sheets were a good practice to layout images in view of creating my portfolio. Furthermore it is helpful to learn to make decisions in terms of which images are good enough to be shown in the design sheets and be presented in front of an audience.

To bring my outcome in any context I thought about laying it out as a poster for a exhibition at the Tate Modern.

The GIF that I designed taught me how to use Photoshop to create moving images using photographs to communicate my chosen art term visually. By experimenting with different backgrounds and layouts I realized as simpler the design ins as stronger the message behind the font.

However, the most important thing that I have learned from this project is that I am the designer and that I have to decide which artwork communicates my intentions the strongest. There is nothing wrong about asking other people for their opinions and advices but in the end I am the person who has to make the decision and be happy with it.