Waterloo Station

Graphic design accompanies us in our everyday life's. The Waterloo Station in London is a good example for a place which has various advertisement posters from different graphic design companies.

There are food advertisement graphics which show a photo of delicious prepared food so the visitor gets interested by seeing a meal. For example the poster of ´wasabi restaurant´.
On the poster is written “MADE FRESH DAILY” in capital letters.
Because they use just three words the poster is faster to read and the headline is easy to remember. They also choose its colour on purpose. The photo shows a rice bowl with some meat and vegetable sauce on it. The colours are yellow and red with some green seasoning. Those colours are also used for the worlds so they harmony better with each other.

Other companies use bright colours to catch people's attention. Big and just a few words make the people read the poster better and faster. An example is the advertisement poster of a sushi restaurant which uses a bright orange and read big letters. The sign has the form of an error which points in the direction of the restaurant. They also use an exclamation mark to request visitors to come in without them recognizing it. The name of the restaurant “YO” is a Spanish word which means “I”. Regarding to that the people get involved already by reading the sign.

At London Waterloo Station are also big moving signs which catches the attentions of people and are placed on the walls so everybody is able to look at them. Because they are constantly moving visitors are forced to look at those advertisements.

Another big topic at this Station is travelling. The “South Western Railway” uses big signs which show various beautiful locations to convey a 'holiday' feeling so people feel good and want to travel with this company.

There are also little posters attached to moving doors which anyone using those trains and tubes need to pass. The advertisement is about “fitwater” so there is a comparison between people walking and needing water.

Every single graphic design has its own purpose. Nomally we do not reconise that they manipulate us and somethimes force us to do something without even recognising.
Those advertisements are elaborate well and base on our psychology to get into our heads.

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