Starting the process I researched various graphic campaigns to get an idea of what I could design. The library helped me to find great advertisements and different designs. Regarding to that I realised that research should always be the first step before starting to design my own graphics because even though I did not know what to create I got inspired by other designer and were able to pitch my strongest ideas. The pitch helped me to decide what idea I want to focus on and how I could develop it. My peer members shared their thoughts and gave suggestions which helped me to get a better understanding of my outcome. I also learned that it is important to be confident in what I represent so I am able to convince my audience (in this case collectives) from my idea. Because we always practice sharing our designs and ideas in front of others I am now confident talking about my designs. It is easier for me to take critics and transfer them into my work than in the beginning of this
This life project was different from the project we had worked on before. That is because the project brief is written by an existing company called Art Fund which wants us to create a campaign in their name that can drive sales of the student art pass amongst university students. Because of that we had to follow guidelines such as using their colour palette, font style and layout. The brief also gave us key insights in students lives as well as the key message which had to be express through our design to make the concept clear. I started with writing down the main aspects which the student art pass offers and what the company wants me to convey. Then I listed facts which needed to be considered for my campaign. My first idea was to design the student pass out of error windows which appear on the computer when an error happens. This idea was caused by the thought that students are mostly using computers and phones and are all of their free times online.